Creative Hub
Big Brands need Big Ideas
Big brands thrive on big ideas — bold, clear thinking that cuts through the noise and captures hearts. In a world full of content, it’s not just about being seen; it’s about being remembered. Big ideas give brands meaning, direction, and edge. They inspire campaigns, energise teams, and connect with audiences on a deeper level. Whether launching something new or refreshing the familiar, it all starts with a powerful idea. Because without one, even the biggest brand can get lost in the crowd.
My Work at HAR VARD
Harvard combine best-in-class strategy and creative from the marketing and advertising worlds with PR-grade storytelling. So whether the activity is branding, content, social, above-the-line, experiential, analyst and influencer-focused, or PR-led, you can expect integrated thinking that delivers real impact.
Our work was cutting edge but founded on established creative principles.
My Work at British Airways
As Creative Services Manager for British Airways’ global brand, I coordinated complex projects across multiple markets and time zones. Building strong relationships with international teams, ensuring seamless communication and smooth delivery from concept to completion. With a calm, solutions-focused approach, I kept creative work on track, on brand, and on budget. I worked to bring clarity to fast-paced projects, supported teams with energy and empathy, and helped deliver standout work that reflected the scale and ambition of a world-class airline.
What I Value
“Katie’s classical design training gives her a sharp eye for detail, balance, and craft — values that remain at the heart of everything she does. Combined with her deep understanding of modern tools and tech, she’s become incredibly efficient at managing fast-paced creative workflows without compromising on quality. She brings clarity, consistency, and calm to every project, championing smart design thinking from concept to delivery. Katie’s approach blends creativity with logic, helping teams produce beautiful, effective work — on time, on brief, and always with purpose.”
“Good design is invisible, but it shapes everything we touch, use, and experience each day.” Chat GPT